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Surprise! Cheaper Apple products are hits

Gauging consumer demand for a product can be hard, even for a company as successful as Apple. Sometimes a product is a breakout hit, there are production slowdowns at the factory, or both, and the company just can’t make ‘em fast enough. But there are other times when it’s just a failure of imagination, a miscalculation in the appeal of one’s own product that leads a company to just not make enough products to fulfill the surprising demand.It doesn’t happen often to Apple, but every time it does, it’s an...

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Published By: MacWorld - Wednesday, 5 February