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Ming-Chi Kuo Says Apple Considering Lower-Priced HomePod After Potentially Lackluster Sales

HomePod shipments "could be far below market expectations" this year, according to reputable KGI Securities analyst Ming-Chi Kuo.

"Our understanding is that the market expects HomePod shipments to arrive at 5-10 million units in the 2018 fiscal year, versus our forecast of only 2.0-2.5 million units," wrote Kuo, in a research note obtained by MacRumors.

Kuo believes the "major miss" in HomePod shipments could be attributable to the speaker's design and pricing, among other factors.

For starters, at $349, he said the HomePod's high price "could undermine demand despite excellent sound quality." He...

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Published By: MacRumors - Friday, 13 April, 2018